General Questions

What are the typical shopping hours of the JLI Holiday Mart?

Wednesday (Shoppers’ Eve): 6:00pm - 10:00pm
Thursday: 10:00am - 8:00pm
Friday: 10:00am - 8:00pm
Saturday: 10:00am - 6:00pm
Sunday: 12:00pm - 4:00pm

Where can I purchase tickets?

 Tickets may be purchased at the event for $15 or online.

What is Shoppers’ Eve?

Shoppers’ Eve is our preview event, held the Wednesday night prior to the general admission opening of Mart. All merchants will be open for shopping. Ticket price includes admission to the exclusive shopping event, hors d’oeuvres provided by local restaurants, limited complimentary beverages, valet parking, and a ticket to return for another day of shopping.

Where is the JLI Holiday Mart?

Elements Financial Blue Ribbon Pavilion
Indiana State Fairgrounds
1202 East 38th Street
Indianapolis, IN 46205


How much does a ticket cost for the JLI Holiday Mart?

Shoppers’ Eve - $50.00

General Admission - $10.00 in advance; $15.00 at the door

Can I pay for my ticket via credit card?

Yes, our third party advance sellers, online and onsite ticket offices accept Visa, MasterCard, American Express & Discover.

Do I need to purchase a ticket for my children?

Children 12 and under are free.

Are strollers allowed into the JLI Holiday Mart?

Yes, strollers are allowed.

Where do I park to attend the JLI Holiday Mart?

Ample parking is available at the Indiana State Fairgrounds for $5 per car.

Are concession stands open at the Indiana State Fairgrounds?


Are alcoholic beverages available at the JLI Holiday Mart?

Yes, a cash bar is available during shopping hours.

Is the venue wheelchair accessible?



When is the JLI Holiday Mart?

The JLI Holiday Mart is Thursday, November 15th through Sunday, November 18th. Our preview event, Shoppers’ Eve, will take place Wednesday evening, November 14th.

How many shoppers attend the JLI Holiday Mart?

We anticipate over 10,000 shoppers each year.

How many merchants attend the JLI Holiday Mart?

We anticipate nearly 150 merchants, in addition to merchandise from up to 35 artisans and other businesses in the Mistletoe Madness booth.

Who do I contact if I am interested in being a merchant at the JLI Holiday Mart?

Interested Merchants should visit the “Become a Merchant” page for additional details.

What is the cost to participate in the JLI Holiday Mart?

Mistletoe Madness 10x6 Booth: $750

10x10 Booth: $1400

10x20 Booth: $2800

10x30 Booth: $4200 

20x20 Booth w/ 2 corners: $5,600

Corner Placement ($200 per corner) and Main Aisle Placement ($100 per 10x10) are all available for an additional fee.

Do you take a commission from sales?

No. Merchant admission is a flat fee. We no longer require a commission on merchandise sold in our individual booths. 

I want an end-cap. Is that option available?

Yes, there are limited end-caps available. Send an email to hmvendor@jlindy.org to request one. It will be charged as 2 corners plus the 10X20 booth. Be sure to select “10X20” on your application.

When are payments due?

50% of the booth space is due July 31 (or upon acceptance, if after July 31); the balance of the booth space + add ons (corner, main aisle, dressing room) is due September 15. HOWEVER, main aisle and corner spaces will be assigned on a first come (paid), first served basis. It “pays” to pay early! The Junior League will refund merchants for any overpayment of booth rental due to non-availability of requested booth size within thirty (30) days of the close of Holiday Mart.

Where is the Mistletoe Madness application?

The Mistletoe Madness application and Holiday Mart application are the same. When selecting booth size, just select “Mistletoe Madness”.

Can I have two (2) businesses in one (1) booth?

Yes, however, one business will have to sign the contract for the booth space and take responsibility for the space.

When will I find out if I am selected to participate?

Applications are juried on a rolling basis. All applicants will receive notice of a decision within one month of application, but usually much sooner than that.

What is Mistletoe Madness?

Mistletoe Madness is a large section of 35 individual booths. They are run by each merchant but make up a section that emphasizes local, small, Hoosier businesses. Currently, only past Mistletoe merchants can apply to be in this area however after July 1st it is open to anyone to apply.

Does the Indiana State Fairgrounds offer wireless Internet services?

Only if these services are requested prior to the Mart and paid for by the Merchant. The JLI offices at the Indiana State Fairgrounds do not provide wireless Internet services.

Is storage available?

Merchants have the ability to pay for a storage area directly behind their booth space. This is first come first serve as only a limited amount is available. The Junior League is not responsible for items lost or stolen in this storage area. Use of this area by merchants is at their own risk.

What is an “Add On”?

There are two “add on” options – Main Aisle Placement and Corner Placement. These should be requested on the Merchant Application, but may also be requested via email.

What is Main Aisle Placement?

We have a limited number of main aisle booths available. Priority for placement will be given to merchants requesting Main Aisle Placement based on date that ALL merchant requirements are received. Cost is $100 per 10X10 space.

Can I get a corner booth?

We have a limited number of corner booths available. Priority for placement will be given to merchants requesting a Corner placement based on date that ALL merchant requirements are received. Cost is $200 per corner.

Do you offer dressing rooms?

Merchants may work with our decorator, A Classic Expo Design, to arrange for a dressing room.