Enchanting Entrepreneurs

For more than 50 years, the Junior League of Indianapolis (JLI) has hosted Holiday Mart, our largest annual fundraising event.  Hosted at the Indiana State Fairgrounds, this event helps kick off the holiday shopping season. This year we are introducing Enchanting Entrepreneurs, providing young proprietors (ages 5 – 17) the opportunity to run their own business, selling their handmade products during part of our event.

Program Overview & Expectations

Apply to Be an Enchanting Entrepreneur

Start the application process by completing the Enchanting Entrepreneurs Application.


Indiana State Fairgrounds
Blue Ribbon Pavilion
1202 E. 38th Street
Indianapolis, IN 46205

Showcase Hours for Enchanting Entrepreneurs

Thursday, November 17                6pm – 8pm
**Shoppers Eve

Saturday, November 19                 10am – 2pm

Sunday, November 20                   10am – 2pm

Holiday Mart Hours

Thursday, November 17                6pm – 10pm
**Shoppers Eve

Friday, November 18                      10am – 8pm

Saturday, November 19                 10am – 6pm

Sunday, November 20                   10am – 4pm

**Shoppers Eve is our private shopping event kick-off on Thursday evening (11/17/22) from 6pm-10pm. Our shoppers arrive excited to get the first chance to shop our event, while enjoying food, cocktails, music, and festivities. This event marks the beginning of the holiday shopping season for many in Indianapolis.

Participation Cost for Enchanting Entrepreneurs

$75 includes the following:

  • Vending space: One table (size 48” high x 30” wide x 30” tall) and two folding chairs will be provided by the JLI.
  • Admission and Parking: JLI will provide complimentary entry to one parent or guardian of each entrepreneur, plus one complimentary parking pass.
  • Advertising: JLI will include one social media post for Enchanting Entrepreneurs participation.

Staffing and adult supervision

Vending space should not be left unattended at any time. Enchanting Entrepreneurs must be supervised by a parent or guardian (18 years or over) at all times. 


 Products must be hand-made, hand-grown, hand-produced, or hand-crafted. Merchants must list all products they wish to sell on the Enchanting Entrepreneurs application. 


Merchants must accurately represent their products to the public with prices and proper labeling. All items must be clearly priced.

Vending space assignment

Vending spaces will be assigned by the JLI. 


Merchants are not permitted to “hawk” their products or harass customers in any way. 


The JLI supplies all music and entertainment during the event. No playing of instruments, CDs, digital music, etc. is allowed at vending space. 


Not permitted.

Vending signage

Each table should contain one sign identifying the “business” name. All product prices must be appropriately and adequately displayed.


Can be purchased.


If you have any questions, please contact us at HMmerchants@jlindy.org. We hope that you will join us at Holiday Mart this year and help make a difference in our community, particularly our new focus area supporting youth in foster and kinship care. 


Enchanting Entrepreneurs participants shall permit photographs and video recording of their booths by the JLI representatives. All photographs and video footage shall be the sole property of the JLI and may be used by the JLI in any manner or media without obligation to Merchant. Please be aware that these materials are for the JLI use only and may be used in JLI owned publications, website and social media. Parents who do not want their children photographed should notify the Holiday Mart Chair at holidaymartchair@jlindy.org


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