Become a Merchant

Interested in becoming a 2020 Merchant?

The 50th annual JLI Holiday Mart will take place from November 18-22, 2020 at the Indiana State Fairgrounds!

For new merchants, please proceed with the following procedure.

  • Create your Merchant Profile here.
  • Once it has been approved by the Holiday Mart Committee, you will receive your user id and password via email.
  • Visit, click on the “Merchant” tab in the top right hand corner of the web site and use the login and password you created during set-up of your Merchant Profile.
  • From there, you may complete your profile and the Merchant Application.

If you require additional information about the venue or the event, please read Holiday Merchant FAQs.

Returning Merchants: You do not have to set up a new profile! You may log in to with your user id and password and complete the application. Please note that returning merchants may be asked to submit items for jury.

2020 Booth Fees

10×10: $1400

10×20: $2800

10×30: $4200

20×20 w/ 2 corners: $5,600

Corner Placement and Main Aisle Placement are all available for an additional fee of $300 per 10×10.

Main Aisle Only for an additional fee of $100 per 10×10.

Dressing room add-ons are available for an additional fee of $200.

Merry Marketplace: 10×6: $750