Holiday Mart Merchant FAQs

When is the JLI Holiday Mart?

The 55th Annual Junior League of Indianapolis Holiday Mart will take place November 19–21, 2026.

2026 Event Hours

Shopper’s Eve
Thursday, November 19
6:00 p.m. – 10:00 p.m.

General Admission Shopping
Friday, November 20
10:00 a.m. – 7:00 p.m.

Saturday, November 21
10:00 a.m. – 5:00 p.m.

How many shoppers attend the JLI Holiday Mart?

Holiday Mart welcomes thousands of shoppers each year from across Indianapolis and surrounding communities.

Who do I contact if I am interested in being a merchant at the JLI Holiday Mart?

Interested merchants should complete our Merchant Interest Form to receive updates regarding merchant applications, booth reservations, important deadlines, and Holiday Mart announcements.

Questions may be directed to holidaymartchair@jlindy.org or 317-925-4600.

Where is the JLI Holiday Mart held?

The 55th Annual Holiday Mart will take place at the Blue Ribbon Pavilion at the Indiana State Fairgrounds.

What is included in my booth rental fee?

Booth rental includes:

  • Wi-Fi access
  • Booth identification sign
  • Pipe and drape setup
  • Access to the merchant hospitality area with snacks and beverages
  • Two parking passes per booth purchased

Do you take a commission from sales?

No. Merchant participation is a flat booth fee only.

How do I reserve booth space?

The booth application for the 2026 Holiday Mart will be available soon on our Merchant page.

Booth reservations will be awarded on a first-come, first-served basis once applications open and required materials and deposits are received.

When is the application deadline?

Applications are reviewed on a rolling basis while space remains available. Interested merchants are encouraged to apply early, as booth space may sell out prior to the published deadline.

Additional deadlines related to food and beverage sampling, insurance certificates, and final payments will be provided during the application process.

When will I find out if I am selected to participate?

Applications are juried on a rolling basis. Applicants can typically expect a decision within approximately one month of applying.

Does the Indiana State Fairgrounds offer wireless internet?

Yes. Wireless internet access is included with booth rental. Access instructions will be provided prior to merchant setup.

Is storage available?

Limited storage space may be available on a first-come, first-served basis. Additional details will be shared with participating merchants.

Do you offer dressing rooms?

Merchants may rent additional equipment, including dressing rooms, through the event decorator for an additional fee. Rental information will be provided to approved merchants closer to the event.